
BCIS 461/561
E-Commerce Systems
Homework # 2 (Group of 2, 6 pts):
Write a report about the current Fingerhut Direct
Marketing’s competitive strategies and its problematic relation with its
defunct parent company, Petters Groups. Can Fingerhut Direct marketing
survive?
The reports should have at least 5 citations
using the format of Information & Management or Information
Systems Management journal.
The report is limited to three pages (font size 11). It should include at least five sections: 1. Introduction, 2. Current Strategies, 3. Problems with Petters Group, 4. Future of Fingerhut and Conclusions, and 6. References.